مؤتمر
THEORIZING BRAND ACTIVIST FUNCTION: AN EMPIRICAL EXPLORATION.
| العنوان: | THEORIZING BRAND ACTIVIST FUNCTION: AN EMPIRICAL EXPLORATION. |
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| المؤلفون: | Junan He, Kipnis, Eva, Mcleay, Fraser, Monkhouse, Lien |
| المصدر: | AMA Winter Academic Conference Proceedings; 2024, Vol. 35, p1205-1208, 4p |
| مصطلحات موضوعية: | CONSUMER research, CONSUMER behavior, CONSUMER attitudes, BRANDING (Marketing), ACTIVISM |
| قاعدة البيانات: | Complementary Index |
| تدمد: | 10540806 |
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