التفاصيل البيبلوغرافية
| العنوان: |
Gross domestic product forecasting and trend analysis in the Taiwan sport industry. (English) |
| المؤلفون: |
Wen-Bin Lin, Mei-Yen Chen |
| المصدر: |
Physical Education Journal; 2024, Vol. 57 Issue 1, p53-75, 23p |
| مصطلحات موضوعية: |
GROSS domestic product, SPORTS business, TREND analysis, SPORTS forecasting, ARTIFICIAL neural networks |
| مصطلحات جغرافية: |
TAIWAN |
| مستخلص: |
Introduction: This study used artificial intelligence and strategic management to predict sports industry development in Taiwan. Through public government information, we aimed to determine the dynamics of the sports industry and analyze the current situation of domestic sports industries and sports industry sectors. We also explored national sports policies and development issues to construct a Taiwan Sports Industry Gross Domestic Product Forecasting Model that aligns with the requirements of government agencies and the sports industry. Methods: This study explored time series data for 12 sports industries and 40 sports industry sectors from 2009 to 2018. We used artificial neural networks to predict future gross domestic product (GDP). We also used the moving average method to calculate the trend direction and used strategic management and brand positioning analysis to analyze industry positioning and trend development. Results: Only one sports industry, Sports Venue or Facility Construction, had an optimistic forecast for growth, while the GDP of the remaining 11 sports industries was predicted to decline. The average GDP forecasting accuracy for the sports industry was 94% in 2017 and 97.2% in 2018. Among the 40 sports industry sectors, eight had growth forecasts, while the GDP of the other 32 sectors was predicted to decline. The average GDP forecasting accuracy for sports industry sectors was 99.5% in 2017 and 99.4% in 2018. In the strategic matrix analysis, all 12 sports industries showed a growth trend. All sports industries showed a consistent upward trend in the GDP time series, indicating overall continuous growth in the sports industry. Similarly, among the 40 sports industry sectors, the Star and Cash Cow sectors showed growth trends and trend lines in the strategic positioning matrix and GDP time series. In contrast, the Question Marks and Dogs sectors showed declining trends and trend lines. Conclusion: This study makes six specific recommendations: (1) Seek solutions for the sports industry through prediction and estimation, (2) use strategic management to chart the course for developing the sports industry, (3) explore and propose future trends in the sports industry, (4) explore and propose future trends in the various sports industry sectors, (5) define the scope of the sports industry and address significant data management and its implications, and (6) foster research and development in technology management and its academic applications. These recommendations aim to provide valuable insights and guidance for the advancement and strategic planning of the sports industry, considering future trends and technological advances. [ABSTRACT FROM AUTHOR] |
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| قاعدة البيانات: |
Complementary Index |
