التفاصيل البيبلوغرافية
| العنوان: |
The role of data sciences in marketing management: Challenges, applications, and opportunities. |
| المؤلفون: |
Dudhwala, Javed Gulamnabi |
| المصدر: |
AIP Conference Proceedings; 2024, Vol. 3107 Issue 1, p1-6, 6p |
| مصطلحات موضوعية: |
MARKETING management, DATA science, CONSUMER behavior, MARKETING software, MANAGEMENT science, SOFTWARE development tools |
| مستخلص: |
Marketing has always been about understanding consumer behavior and using that understanding, to make data-driven decisions. With the advent of data sciences, marketers now have access to more data than ever before, which can be analyzed using a range of cutting-edge technologies. This article explores the role of data sciences in marketing management, including the challenges, applications, and opportunities that arise from the use of data sciences in this field. We also discuss how companies can leverage these technologies to drive innovation and growth, and the importance of developing a data-driven marketing culture. The paper highlights how data sciences can be used for marketing and the pros and cons associated with the use of DATA SCIENCES POWERED tools and software in marketing. The paper finally concludes with demonstrating how data sciences become inevitable for a marketer who wants to have a competitive position in the market. The paper also gives conclusion from the writer and gives his personal opinion about how data sciences and marketing are inter-related. [ABSTRACT FROM AUTHOR] |
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| قاعدة البيانات: |
Complementary Index |
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