التفاصيل البيبلوغرافية
| العنوان: |
Gen Z Customer Loyalty in Online Shopping: An Integrated Model of Trust, Website Design, and Security. |
| المؤلفون: |
Arizal, N, Nofrizal, Dwika Listihana, Wita, Hadiyati |
| المصدر: |
Journal of Internet Commerce; Apr-Jun2024, Vol. 23 Issue 2, p121-143, 23p |
| مصطلحات موضوعية: |
CROSS-sectional method, GOODNESS-of-fit tests, SOCIAL media, ELECTRONIC commerce, CRONBACH'S alpha, SHOPPING, STATISTICAL sampling, QUESTIONNAIRES, STRUCTURAL equation modeling, SECURITY systems, WEB development, TRUST, CUSTOMER satisfaction, DISCRIMINANT analysis |
| مصطلحات جغرافية: |
INDONESIA |
| مستخلص: |
The study aimed to examine the direct impact of website design and security on trust and loyalty, with trust serving as a mediator. The research focused on Generation Z consumers purchasing e-commerce products in Indonesia, with 307 respondents. Data collection utilized a Google Form questionnaire survey distributed via social media. Structural equation modeling with AMOS 21 was employed for data analysis. Results indicated positive impacts on loyalty and trust in Generation Z consumers stem from good website design and robust security. Trust was found to positively mediate the relationship between exogenous and endogenous variables. The findings suggest that e-commerce companies in Indonesia can enhance loyalty and trust by prioritizing website design, and security, and investing in strategies that build consumer trust through online marketing and security measures. [ABSTRACT FROM AUTHOR] |
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| قاعدة البيانات: |
Complementary Index |
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