التفاصيل البيبلوغرافية
| العنوان: |
METAL ROOFING: FORMING ROADSIDE BRAND IDENTITIES SINCE THE 1950s. |
| المؤلفون: |
MILLER, TODD, YOUNG, ETHAN |
| المصدر: |
Society for Commercial Archeology Journal; Spring2024, Vol. 42 Issue 1, p26-31, 6p |
| مصطلحات موضوعية: |
METAL roofing, METALWORK, BRAND identification, ROADSIDE improvement, FAST food restaurants |
| مستخلص: |
The article discusses the historical significance of metal roofing in forming roadside brand identities since the 1950s. With the rise of automobile travel, businesses such as restaurants, fuel stations, and lodging establishments emerged along highways to attract customers. These businesses realized they could leverage the appearance of their buildings to create iconic brand imagery and differentiate themselves from competitors. Examples include Pure Oil gas stations with bright blue roofs and Howard Johnson's restaurants with vibrant orange roofs. Other businesses, such as Pizza Hut and Dairy Queen, also adopted distinctive colored metal roofs to match their logos. While some of these businesses have closed, others still exist today, preserving their brand identities. The article also mentions the use of metal roofs in amusement parks and the development of various metal roofing products over the years. The authors, Todd Miller and Ethan Young, provide insights from their experience in the metal roofing industry. [Extracted from the article] |
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| قاعدة البيانات: |
Complementary Index |
