التفاصيل البيبلوغرافية
| العنوان: |
Launching Prosocial Crowdfunding Campaigns: The Final Countdown. |
| المؤلفون: |
Duarte, Fábio, Emanuel-Correia, Ricardo, Tomé, Sabrina, Matias Gama, Ana Paula |
| المصدر: |
Emerging Markets Finance & Trade; May2024, Vol. 60 Issue 6, p1209-1226, 18p |
| مصطلحات موضوعية: |
CROWD funding, BUSINESSPEOPLE, MICROFINANCE, EMERGING markets, FINANCIAL markets, FUNDRAISING |
| مستخلص: |
Prosocial crowdfunding has achieved a growing audience by providing a financing source for entrepreneurs in the microfinance space. Using data from Kiva, a leading prosocial crowdfunding platform, we examined whether there is a right time to launch a crowdfunding campaign. This is the first study to unravel the role of temporal patterns in securing funds in emerging markets. Our results indicate a reverse turn-of-the-month effect on the fully funded campaigns. We further identified a "positive winter prosocial effect" and a "positive first-half-of-the-week effect" on successful fundraising. As such, our study highlights relevant similarities between financial markets and crowdfunding. [ABSTRACT FROM AUTHOR] |
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| قاعدة البيانات: |
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