التفاصيل البيبلوغرافية
| العنوان: |
Reducing the Negativity in Negative Option Marketing: The FTC’s Amendment to the Negative Option Rule. |
| المؤلفون: |
MADUGALLE, DHANYA S. |
| المصدر: |
North Carolina School Banking Institute Journal; Mar2024, Vol. 28 Issue 1, p301-332, 32p |
| مصطلحات موضوعية: |
IDENTITY theft, MOBILE commerce, DELIVERY of goods, OPTIONS (Finance), CIVIL penalties, CONSUMER behavior, BETTER business bureaus |
| مستخلص: |
The article discusses the issue of negative option marketing and the proposed amendments to the Federal Trade Commission's Negative Options Rule. Negative option marketing refers to practices where consumers are charged for goods or services on a recurring basis without their explicit consent. While the proposed amendments are a step in the right direction, there are still areas of negative option marketing that remain underregulated. The article provides recommendations to strengthen the FTC's proposed Rule and discusses the history and impact of negative option marketing on consumers. [Extracted from the article] |
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| قاعدة البيانات: |
Complementary Index |
