التفاصيل البيبلوغرافية
| العنوان: |
Lay's rolls out 'Drops of Joy' film on World Environment Day. |
| المصدر: |
FRPT - Advertising Snapshot; 6/12/2024, p9-10, 2p |
| مصطلحات موضوعية: |
JOY, ELECTRONIC data processing |
| مستخلص: |
On World Environment Day, Lay's released a film called "Drops of Joy" to promote their commitment to eco-friendly practices. The film highlights Lay's unique process of reclaiming and converting the water that evaporates from potatoes during frying, contributing to their goal of achieving water positivity in their facilities. The campaign has received positive reactions from audiences and the trade. In another campaign, BullRAGe, an athleisure brand, collaborated with cricket player Shivam Dube to bring alive their brand tagline "Hope, Hustle, Triumph" through his story. [Extracted from the article] |
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| قاعدة البيانات: |
Complementary Index |
