التفاصيل البيبلوغرافية
| العنوان: |
LES PUBS ÉTRANGÈRES PRÉFÉRÉES DES CRÉATIFS. (French) |
| Alternate Title: |
COMMERCIALS FOREIGNERS FAVORITE CREATIVES. (English) |
| المؤلفون: |
BAILLY, GARANCE |
| المصدر: |
Stratégies; 6/20/2024, Issue 2223, p10-18, 6p |
| مصطلحات موضوعية: |
ADVERTISING campaigns, WIT & humor |
| الشركة/الكيان: |
ERICH & Kallman (Company), OGILVY (Company), CERAVE (Company) |
| مستخلص: |
A review is offered of two advertising campaigns, including "Alive" by Erich & Kallman for Auto Glass Now and "CeraVe with Michael Cera… Ve" by Ogilvy for CeraVe, both recognized for their inventive concepts and engaging executions that leverage humor and cultural relevance effectively. |
| قاعدة البيانات: |
Complementary Index |
