التفاصيل البيبلوغرافية
| العنوان: |
Cultural Literacy as Mission and Product: Age, Class, and Gender in Japan's Kimono Academies. |
| المؤلفون: |
Valk, Julie, Assmann, Stephanie, Goldstein-Gidoni, Ofra, Hashino, Tomoko, Leshkowich, Ann Marie, Monden, Masafumi |
| المصدر: |
Current Anthropology; Jun2024, Vol. 65 Issue 3, p438-455, 18p |
| مصطلحات موضوعية: |
KIMONOS, CULTURAL literacy, TRADITIONAL knowledge, YOUNG women |
| مصطلحات جغرافية: |
JAPAN |
| مستخلص: |
This article is an investigation into Japanese kimono academies. These are organizations that offer classes on kimono wearing, known as kitsuke in Japanese. While common in Japan since the 1970s, these academies have rarely featured in scholarship. These academies present a paradox, increasing in popularity even as the prevalence of wearing the kimono has declined since the 1970s, with sales of kimono steadily decreasing. This article demonstrates how these academies have established themselves by selling more than just kimono-wearing classes. First, they market themselves by promising to inculcate a refined, elegant, and cultured "Japanese femininity" through the kimono. This article explores how this marketing strategy is particularly successful among middle-aged women rather than young women and unpicks the connections between age, gender, class, and a sense of feminine "Japaneseness." Second, this article explores the ways in which kimono academies mostly portray themselves as cultural institutions rather than businesses. I argue that this points to a broader discomfort in Japanese society with the commercialization of traditional knowledge and anxiety surrounding the relationship between business and culture. [ABSTRACT FROM AUTHOR] |
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| قاعدة البيانات: |
Complementary Index |
