التفاصيل البيبلوغرافية
| العنوان: |
Difference between Franchisers with and without Direct Retail Stores. |
| المؤلفون: |
Lee, Jin Hyung |
| المصدر: |
International Journal of Empirical Economics; Jun2024, Vol. 3 Issue 2, p1-22, 22p |
| مصطلحات موضوعية: |
RETAIL stores, RETAIL franchises, MARKET saturation |
| مصطلحات جغرافية: |
SOUTH Korea |
| مستخلص: |
The new regulation was introduced to the franchise market of South Korea in that an applicant who wants to be a franchiser must set up direct retail stores and run them for at least one year before recruiting franchisees. Considering the purpose of the regulation, it is inferred that once franchisers run their own stores, their franchisees would be better off than otherwise. This paper addresses one reason that the Korea Fair Trade Commission has no choice but to introduce the regulation. Along the line, this paper investigates whether franchisees would have a more likelihood to make profit in case of franchisers operating their own stores. The result demonstrates that this case could be true since the operation of franchiser-owned stores could be helpful in reducing the cost of franchisees. [ABSTRACT FROM AUTHOR] |
|
Copyright of International Journal of Empirical Economics is the property of World Scientific Publishing Company and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.) |
| قاعدة البيانات: |
Complementary Index |
Full Text Finder