التفاصيل البيبلوغرافية
| العنوان: |
When Brainstorming Goes Bad. |
| المؤلفون: |
Myser, Michael |
| المصدر: |
Business 2.0; Oct2006, Vol. 7 Issue 9, p76-76, 1p, 1 Color Photograph |
| مصطلحات موضوعية: |
BRAINSTORMING, PROFESSIONAL employees, GROUP problem solving, CREATIVE ability, CREATIVE thinking, ADVERTISING executives, TEAMS in the workplace |
| Reviews & Products: |
APPLIED Imagination (Book) |
| People: |
OSBORN, Alex |
| مستخلص: |
The article focuses on the growing trend of brainstorming among corporate professionals. Alex Osborn, founder of advertising agency BBDO, has opined in his book "Applied Imagination," that group brainstorming is capable of producing 44% more ideas than brainstorming by an individual. Brainstorming evolves out of three mistakes as stated by Osborn in his book. The first is due to the absence of a trained facilitator to guide a session. Secondly, the absence of rules and guidelines hampers a corporate session on brainstorming. Finally, people should have creative abilities. |
| قاعدة البيانات: |
Complementary Index |
