التفاصيل البيبلوغرافية
| العنوان: |
Surprise: British posting is a stretch. |
| المؤلفون: |
Ashton, Sharon J. |
| المصدر: |
Marketing News; 04/23/2001, Vol. 35 Issue 9, p41-42, 2p |
| مصطلحات موضوعية: |
MARKETING executives, MARKETING personnel, CORPORATE culture, DECISION making, INDUSTRIAL management |
| مصطلحات جغرافية: |
UNITED States, UNITED Kingdom |
| مستخلص: |
Provides tips on the strategies that marketing professionals in the U.S. should adopt in order to be effective and productive in working in Great Britain. Importance of giving respect to the hierarchical positions in a firm; Identification of key decision makers; Effectiveness of individual motivation; Details on the business culture in Great Britain. |
| قاعدة البيانات: |
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