التفاصيل البيبلوغرافية
| العنوان: |
ESTIMATING THE MARKET POTENTIAL OF A FLOATING POPULATION. |
| المؤلفون: |
Wolff, Reinhold P. |
| المصدر: |
Journal of Marketing; Jul1954, Vol. 19 Issue 1, p12-17, 6p |
| مصطلحات موضوعية: |
MARKET potential, POPULATION, TOURISM marketing, TRAVELERS, MARKETING strategy, CONSUMPTION (Economics), ECONOMIC demand, VACATIONS -- Economic aspects, DEMOGRAPHIC change, SEASONAL employment, TOURISTS |
| مصطلحات جغرافية: |
UNITED States |
| مستخلص: |
The article discusses floating populations in the United States, including tourists and persons with seasonal employment. The author believes they are important to the markets of tourist states. He says the number of transients is hard to establish, as the population in those areas fluctuates so rapidly from week to week. Some methods for tracking transients are presented. One such method involves investigating arrival and departure data from air lines, railroads, bus companies, and road traffic along with information about hotel occupancy. Another method checks for changes in bread purchases, newspaper distribution, and long distance phone calls. The author believes the best way to investigate the market potential of the traveling population is to look at changes in consumption at the point of sale. |
| قاعدة البيانات: |
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