التفاصيل البيبلوغرافية
| العنوان: |
Stalking the Amphisbaena. |
| المؤلفون: |
Levy, Sidney J. |
| المصدر: |
Journal of Consumer Research; Dec96, Vol. 23 Issue 3, p163-176, 14p, 3 Black and White Photographs |
| مصطلحات موضوعية: |
AMPHISBAENA, CONSUMERS, FOOD, CONSUMER behavior, ANNIVERSARIES, BRAND name products, COMMERCIAL products, MYTHICAL animals, CONSUMER research, AMPHISBAENIDAE, CONSUMER attitudes, ECONOMICS |
| Reviews & Products: |
JOURNAL of Consumer Research (Periodical) |
| مستخلص: |
A fabulous animal, keeper of the "Great Secret," according to a sixteenth-century Italian manuscript that belonged to Count Pierre V. Piobb. It is a symbol that occurs with some frequency in heraldic images, marks, and signs. It was known to the Greeks, and it owes its name to the belief that, having a head at both ends, it could move forward or backward with equal ease. Sometimes it is depicted with the claws of a bird and the pointed wings of a bat (Piobb 1950). According to Diel (1952), it was probably intended to express the horror and anguish associated with ambivalent situations. Like all fabulous animals, it instances the ability of the human mind to reorder aspects of the real world, according to supralogical laws, belending them into patterns expressive of man's motivating psychic forces (Cirlot 1962). [ABSTRACT FROM AUTHOR] |
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| قاعدة البيانات: |
Complementary Index |
