التفاصيل البيبلوغرافية
| العنوان: |
Get the Story Straight: Comparing Narrative and Logical-Scientific Communication to Capture Gen Z's Interest in Science Podcasts. |
| المؤلفون: |
Opat, Kelsi, Irlbeck, Erica, Cummins, R. Glenn, Li, Nan, Boren-Alpizar, Amy E |
| المصدر: |
Journal of Radio & Audio Media; May2024, Vol. 31 Issue 1, p188-206, 19p |
| مصطلحات موضوعية: |
PODCASTING, STREAMING video & television, SCIENTIFIC communication, BROADCASTING industry, MASS media ratings |
| مستخلص: |
Generation Z looks to novel media, including podcasts, to learn of the latest scientific innovations. This study compared the use of logical-scientific (LSC) to narrative (NC) communication in science-based podcasts. Participants listened to a podcast featuring LSC and NC while continuously rating their interest in the podcast. The NC section of the podcast received a higher average interest rating than the logical-scientific section. The LSC section received different levels of interest by science attitude level. Science podcasts should determine whether to focus on NC or LSC based on their target audiences. [ABSTRACT FROM AUTHOR] |
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| قاعدة البيانات: |
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