التفاصيل البيبلوغرافية
| العنوان: |
Revolution of modern brand: marketing of life style. |
| المؤلفون: |
Chenyi Jin, Muqing Ma |
| المصدر: |
Abstracts of the Fiber Society Symposium; 2009, p1093-1096, 4p, 1 Graph |
| مستخلص: |
The marketing of life style is becoming a trend in the marketing field. By exploring the origin for the modern life style and features of modern lifestyle, this article provided some successful cases to analyze the new marking relationship between the tendency of modern life style in the transformation of fashion and clothing brand positioning, This paper discussed how to develop the modern marketing modes for modern lifestyle. This trial has prompted us as educators to further explore the ways when the corporate has accurate positioning, carefully studies the market and needs for target groups, and develops an effective and popular life style, it means that you have created the future of commercial space and brand value. [ABSTRACT FROM AUTHOR] |
|
Copyright of Abstracts of the Fiber Society Symposium is the property of Fiber Society and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.) |
| قاعدة البيانات: |
Supplemental Index |
