التفاصيل البيبلوغرافية
| العنوان: |
Using Thomson Reuters as a Strategic Tool: A case study for increasing sales in the hotel industry. |
| المؤلفون: |
Kunwei Lin, Jakotowicz, Richard, DeMicco, Fred |
| المصدر: |
Hosteur; May2010, Vol. 19 Issue 1, p17-24, 8p, 11 Color Photographs, 5 Charts |
| مستخلص: |
The economic crisis has brought many businesses into a downturn. Consumers have cut down on their travel expenses for business and leisure, therefore, the hotel industry currently faces one of its greatest economic challenges. Finding and utilizing additional methods of indentifying potential clients becomes a necessity in the present climate. Most people think financial information is only useful for investment decisions, but it can also help search for potential hotel guests. This study will introduce how to use the information that Reuters, a financial information service provider, supplies to identify those companies that are still doing well despite the economic downturn. This information helps hotels to make more informed decisions, regardless of economic situation they face, by considering the identified companies as target clients. Consequently, they can focus marketing and sales efforts, such as conferences, meetings, or other activities, on these companies. [ABSTRACT FROM AUTHOR] |
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| قاعدة البيانات: |
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