دورية أكاديمية

Marketing and Outreach in Law Libraries: A White Paper.

التفاصيل البيبلوغرافية
العنوان: Marketing and Outreach in Law Libraries: A White Paper.
المصدر: Law Library Journal; Fall2013, Vol. 105 Issue 4, p525-538, 14p
مصطلحات موضوعية: MARKETING laws, LAW libraries, LEGAL status of library users, ACADEMIC libraries, LIBRARY laws, LIBRARY personnel
مستخلص: In recent years, libraries have turned to marketing and outreach to better educate library users about services and resources while gaining an understanding of their needs. Marketing and outreach are relatively new concepts in academic law librar-ies, and librarians tasked with these functions have found resources and examples of this type of work to be lacking. Though focused on academic law libraries, the article identifies the challenges facing all law libraries, explains why libraries need market-ing and outreach plans, and provides examples of marketing and outreach successes. [ABSTRACT FROM AUTHOR]
Copyright of Law Library Journal is the property of American Association of Law Libraries and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
قاعدة البيانات: Supplemental Index