دورية
Technology dimension of CRM: the orientation level and its impact on the business performance of SMEs in Malaysia
| العنوان: | Technology dimension of CRM: the orientation level and its impact on the business performance of SMEs in Malaysia |
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| المؤلفون: | Ismail, Hishamuddin Bin, Talukder, Dilruba, Panni, Mohammad Fateh Ali Khan |
| المصدر: | International Journal of Electronic Customer Relationship Management; January 2007, Vol. 1 Issue: 1 p16-29, 14p |
| مستخلص: | CRM is the most popular issue in today's business world. In spite of its tremendous importance very few literatures attempt to investigate the relationship between CRM and business performance. In order to fill this gap this paper attempts to empirically investigate the orientation level of CRM in terms of technology dimension and its impact on business performance. Moreover, due to their growing importance, the SMEs will be considered as the focus of the study. The findings revealed that the CRM technology dimension was found to have a significant influence on the business performance of the SMEs in Malaysia. |
| قاعدة البيانات: | Supplemental Index |
| تدمد: | 17500664 17500672 |
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