التفاصيل البيبلوغرافية
| العنوان: |
Transforming a Traditional Product Offer into PSS: A Practical Application |
| المؤلفون: |
Pieroni, Marina, Marques, Caio, Campese, Carina, Guzzo, Daniel, Mendes, Glauco, Costa, Janaína, Rosa, Maiara, Oliveira, Maicon Gouveia de, Macul, Victor, Rozenfeld, Henrique |
| المصدر: |
Procedia CIRP; January 2016, Vol. 47 Issue: 1 p412-417, 6p |
| مستخلص: |
In the last decades, companies have shifted from traditional business models based on selling products to product-service systems (PSS). Despite this tendency, there is a paucity of complete methodologies and tools to guide companies on how the transition should occur. To address this issue, the goal of this research is to present a complete framework to support manufacturing companies in the servitization journey. This novel proposal involves the application of design thinking to define the value proposition integrated with a PSS oriented business model creation, that goes beyond generic methods normally applied; and the specification of business process architecture to support PSS implementation. This research followed a prescriptive approach by means of action research technique. Key findings of the framework application are presented. |
| قاعدة البيانات: |
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