دورية
Pevsner on Graphic Design: Transnationality and the Historiography of Design
| العنوان: | Pevsner on Graphic Design: Transnationality and the Historiography of Design |
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| المؤلفون: | Kondo, Ariyuki |
| المصدر: | Communication Design: Interdisciplinary and GraphicDesign Research; October 2012, Vol. 2 Issue: 4 p5-14, 10p |
| مستخلص: | ABSTRACTThis article explores the impact of art historian Sir Nikolaus Pevsner's transnational background—as a German-born Russian Jew who was exiled in Britain—on his interest in and appreciation of graphic design in England. It argues that the uneasy fascistic-nationalistic atmosphere of German society under the reign of terror by the Nazis during the early 1930s galvanized Pevsner, a ‘transnational’ historian, into believing that it is the designer's social responsibility to pursue functional design for the good of society. In other words, Pevsner believed that design could be instrumental both in developing artistic faculties within the individual and in imparting instructive meaning through the work to a general populace, whose aesthetic sense and political awareness may have been limited. As for the role of the art historian, Pevsner was thoroughly convinced that art historians, through their use of historical knowledge, could and should make accessible to both designers and lay people the knowledge of how past artists and designers confronted contemporary needs and courageously worked for the good of society. The question of the aesthetically educational, socially instrumental function of design, according to Pevsner, was one that could be explored through study of important works in the English tradition of graphic design. The present study will focus on Pevsner's interest in the history of English graphic design as a thread of educational and functional art for a mass audience, from eighteenth-century engravings of didactic subjects by William Hogarth to posters for the London Underground and the London Passenger Transport Board (LPTB) designed by such twentiethcentury graphic designers as Fred Taylor and Edward McKnight Kauffer. |
| قاعدة البيانات: | Supplemental Index |
| تدمد: | 20557132 20557140 |
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| DOI: | 10.1080/19235003.2012.11418540 |