دورية
Creating Agency: What Ethnography Can Learn from Storytelling
| العنوان: | Creating Agency: What Ethnography Can Learn from Storytelling |
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| المؤلفون: | ZAVYALOVA, ANNA |
| المصدر: | Ethnographic Praxis in Industry Conference Proceedings; November 2019, Vol. 2019 Issue: 1 p583-583, 1p |
| مستخلص: | This PK explores the relationship between ethnography and post‐modern storytelling techniques that shift the locus of agency towards the audience and away from the protagonist. The presentation builds on insights from a project about the future of storytelling, and explores the ways in which various storytelling formats (theater, film, comics) promote creative agency through immersion and interaction. The PK shows how through a deep engagement with the lives of the people we study, and our ability and willingness to take clients along with us, we as business ethnographers assume a sense of ‘creative’ agency, which allows us and our clients to take greater ownership of the story we tell. |
| قاعدة البيانات: | Supplemental Index |
| تدمد: | 1559890X 15598918 |
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| DOI: | 10.1111/1559-8918.2019.01309 |