التفاصيل البيبلوغرافية
| العنوان: |
Marketing Career Speed Networking: A Classroom Event to Foster Career Awareness |
| المؤلفون: |
Buff, CherylL., O'Connor, Suzanne |
| المصدر: |
Marketing Education Review; April 2012, Vol. 22 Issue: 1 p77-82, 6p |
| مستخلص: |
This paper describes the design, implementation, and evaluation of a marketing career speed networking event held during class time in two sections of the consumer behavior class. The event was coordinated through a partnering effort with marketing faculty and the college's Career Center. A total of 57 students participated in the event, providing feedback as to its relevance, effectiveness, and impact. Results suggest that students found this to be an engaging and enjoyable way to receive career-related information. Further more, students indicated that the identified learning outcomes had been achieved. Feedback from students and presenters is provided as are suggestions for implementing future speed networking events. |
| قاعدة البيانات: |
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