Strategic Analysis of Coca-Cola Company based on Harvard Framework
| العنوان: | Strategic Analysis of Coca-Cola Company based on Harvard Framework |
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| المؤلفون: | Tianqi Luo |
| المصدر: | BCP Business & Management. 17:16-21 |
| بيانات النشر: | Boya Century Publishing, 2022. |
| سنة النشر: | 2022 |
| الوصف: | Coca-Cola is the world's largest beverage company, with a global market share of 48%. It has 160 beverage brands in 200 countries, including soft drinks, sports drinks, dairy drinks, fruit juices, tea and coffee. It is also the world's largest distributor of fruit drinks. Based on the Harvard framework, this paper analyzes the financial situation and marketing strategy of Coca Cola company and puts forward some development Suggestions. |
| تدمد: | 2692-6156 |
| URL الوصول: | https://explore.openaire.eu/search/publication?articleId=doi_________::089853ec439c5c58b6f5fabe9721f947 https://doi.org/10.54691/bcpbm.v17i.342 |
| حقوق: | OPEN |
| رقم الأكسشن: | edsair.doi...........089853ec439c5c58b6f5fabe9721f947 |
| قاعدة البيانات: | OpenAIRE |
| تدمد: | 26926156 |
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