A brand valuation methodology for nations
| العنوان: | A brand valuation methodology for nations |
|---|---|
| المؤلفون: | Roger Sinclair |
| المصدر: | Place Branding. 1:74-79 |
| بيانات النشر: | Springer Science and Business Media LLC, 2004. |
| سنة النشر: | 2004 |
| مصطلحات موضوعية: | International relations, business.industry, media_common.quotation_subject, Social change, Brand valuation, Public diplomacy, Brand management, Economics, Nation branding, Brand equity, Marketing, business, Diplomacy, media_common |
| الوصف: | Over a five year period, the author of this paper led a university team in developing a brand valuation methodology which is now the most commonly used approach of its type for brand equity measurement in South Africa. This paper describes how the methodology was modified to provide South Africa's International Marketing Council with a brand equity tracking metric. |
| تدمد: | 1744-070X 1744-0696 |
| URL الوصول: | https://explore.openaire.eu/search/publication?articleId=doi_________::12210ceee14958eb8795e55a46aae5c5 https://doi.org/10.1057/palgrave.pb.5990006 |
| حقوق: | CLOSED |
| رقم الأكسشن: | edsair.doi...........12210ceee14958eb8795e55a46aae5c5 |
| قاعدة البيانات: | OpenAIRE |
Find this article in full text from Springer Verlag. | تدمد: | 1744070X 17440696 |
|---|