With the development of science and technology, the degree of informatization is gradually deepening, and information technology is widely used in various fields, which provides sufficient power for the development of society. Under the promotion of information technology, the development of rural tourism can combine and use information technology to achieve better tourism services and wider social impact. This paper analyzes the impact of information technology on rural tourism, puts forward the problems existing in the development and construction of rural tourism, and on these problems, puts forward the relevant ideas of rural tourism development under information technology.