IMPORTANCE OF REPUTATION IN THE ASSESSMENT OF CORPORATE SOCIAL RESPONSIBILITY
| العنوان: | IMPORTANCE OF REPUTATION IN THE ASSESSMENT OF CORPORATE SOCIAL RESPONSIBILITY |
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| المؤلفون: | Lukáš Vartiak |
| المصدر: | CBU International Conference Proceedings. 3:082-088 |
| بيانات النشر: | CBU Research Institute, 2015. |
| سنة النشر: | 2015 |
| مصطلحات موضوعية: | business.industry, media_common.quotation_subject, Ocean Engineering, Secondary research, Public relations, Competitive advantage, Ranking, Selection (linguistics), Corporate social responsibility, Business, Marketing, Social responsibility, Reputation, media_common |
| الوصف: | Successful organizations need to be profitable and also recognized by the general public. Therefore, organizations are becoming more socially responsible. Socially responsible actions are positively perceived. These actions together are molding the organization’s reputation. The purpose of this study was to highlight the importance of reputation in the assessment of corporate social responsibility (CSR). The purpose is realized by the secondary research, which consists of parsing the worldwide CSR ranking. Analysis, comparison, and selection are methods used in the secondary research. As the main finding, it may be considered that connections between reputation and CSR exist in three dimensions. Information from the secondary research confirms the importance of reputation in the CSR assessment. Recommendations arising from this study are that organizations should act socially responsible and they should inform the general public about their CSR performance, so that they can obtain a competitive advantage. |
| تدمد: | 1805-9961 1805-997X |
| URL الوصول: | https://explore.openaire.eu/search/publication?articleId=doi_________::1b583f5f430ba09c04bab678991597df https://doi.org/10.12955/cbup.v3.587 |
| حقوق: | OPEN |
| رقم الأكسشن: | edsair.doi...........1b583f5f430ba09c04bab678991597df |
| قاعدة البيانات: | OpenAIRE |
| تدمد: | 18059961 1805997X |
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