Chinese Investments in Spanish Football: A Case Study of RCD Espanyol New Management Trends After Rastar Purchase
| العنوان: | Chinese Investments in Spanish Football: A Case Study of RCD Espanyol New Management Trends After Rastar Purchase |
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| المؤلفون: | Xavier Ginesta, Toni Sellas, Mireia Canals |
| المصدر: | Communication & Sport. 7:752-770 |
| بيانات النشر: | SAGE Publications, 2018. |
| سنة النشر: | 2018 |
| مصطلحات موضوعية: | Communication, 05 social sciences, 030229 sport sciences, Football, Corporate identity, 03 medical and health sciences, 0302 clinical medicine, Economy, Political science, 0502 economics and business, Fandom, China, 050212 sport, leisure & tourism, Social Sciences (miscellaneous) |
| الوصف: | The global football industry is changing clubs’ corporate identities. Historically, European football had strong local roots; sport organizations represented local values and fandom were regionally based. However, sporting competitiveness pushes clubs to search for new investors, and foreign investors in Europe are attracted by the popularity of European football. In this article, we analyse how Chinese capital and brands arrived in Barcelona, through the negotiations of a football club in 2016: the Reial Club Deportiu Espanyol (RCDE). RCDE is the club that has received the second most trophies in Catalonia, after FC Barcelona, since the beginning of the 20th century. Today, it has one of the most modern stadiums in Spain, designed using a business approach, and has become a corporate ambassador for the Chinese government’s strategy of becoming a “world football superpower” by 2050. Using a case study approach, this article analyses management and corporate identity changes in the organization due to the new Chinese owner: the Rastar Group. |
| تدمد: | 2167-4809 2167-4795 |
| URL الوصول: | https://explore.openaire.eu/search/publication?articleId=doi_________::20965a17d52bbe7024933435077bd5e6 https://doi.org/10.1177/2167479518802332 |
| حقوق: | CLOSED |
| رقم الأكسشن: | edsair.doi...........20965a17d52bbe7024933435077bd5e6 |
| قاعدة البيانات: | OpenAIRE |
| تدمد: | 21674809 21674795 |
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