Two Years Into The Journey: AACSB Assessment Of Learning In A Principles Of Marketing Course
| العنوان: | Two Years Into The Journey: AACSB Assessment Of Learning In A Principles Of Marketing Course |
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| المؤلفون: | Steven R. Clinton, Yun Chu, Gayle Marco |
| المصدر: | American Journal of Business Education (AJBE). 2:37-54 |
| بيانات النشر: | Clute Institute, 2009. |
| سنة النشر: | 2009 |
| مصطلحات موضوعية: | Process (engineering), Educational assessment, Assessment instrument, General Materials Science, Sociology, Philosophy of education, Marketing, computer.software_genre, computer, Standards-based assessment, Compliance (psychology), Course (navigation) |
| الوصف: | Using a Principles of Marketing course, the authors demonstrate how compliance with AACSB standards and assessment of learning has been undertaken at Robert Morris University over a two-year period. Learning goals and objectives are tied to a specific assessment instrument to provide an illustration of how broad conceptual ideas are translated into classroom-level implementation. Numerous issues related to this two-year process are discussed. |
| تدمد: | 1942-2512 1942-2504 |
| URL الوصول: | https://explore.openaire.eu/search/publication?articleId=doi_________::2d241cc17a85c75345386fb59b0a26f4 https://doi.org/10.19030/ajbe.v2i4.4058 |
| حقوق: | OPEN |
| رقم الأكسشن: | edsair.doi...........2d241cc17a85c75345386fb59b0a26f4 |
| قاعدة البيانات: | OpenAIRE |
| تدمد: | 19422512 19422504 |
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