Compassionate Capitalism: Amway and the Role of Small-Business Conservatives in the New Right
| العنوان: | Compassionate Capitalism: Amway and the Role of Small-Business Conservatives in the New Right |
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| المؤلفون: | Davor Mondom |
| المصدر: | Modern American History. 1:343-361 |
| بيانات النشر: | Cambridge University Press (CUP), 2018. |
| سنة النشر: | 2018 |
| مصطلحات موضوعية: | New Deal, History, Individualism, Corporate capitalism, Political science, Political economy, media_common.quotation_subject, Ideology, Conservatism, Capitalism, New Right, Corporation, media_common |
| الوصف: | This article examines the Amway Corporation, one of the largest direct sales companies in the world, and its founders, Republican kingmakers Richard DeVos and Jay Van Andel. It argues that Amway and its cofounders embodied small-business conservatism, an ideology that simultaneously critiqued government largesse and corporate capitalism, viewing both as threats to individual freedom. Beginning in the 1970s, DeVos and Van Andel became involved in the conservative effort to promote free enterprise and roll back government. At the same time, Amway and its allies presented direct sales as a more rewarding and liberating alternative to traditional, nine-to-five employment. This history highlights the important role that small-business conservatives played in the Right's campaign against the New Deal state between the 1930s and the 1980s. |
| تدمد: | 2397-1851 2515-0456 |
| URL الوصول: | https://explore.openaire.eu/search/publication?articleId=doi_________::2e5ff4857a183adc4e5752523e9f33bf https://doi.org/10.1017/mah.2018.37 |
| حقوق: | OPEN |
| رقم الأكسشن: | edsair.doi...........2e5ff4857a183adc4e5752523e9f33bf |
| قاعدة البيانات: | OpenAIRE |
| تدمد: | 23971851 25150456 |
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