Moderating mechanism on the impact of negative spokesperson information
| العنوان: | Moderating mechanism on the impact of negative spokesperson information |
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| المؤلفون: | Jiali Xiong, Qiuqin Wu, Lei Zhang, Xiaohong Zhong |
| المصدر: | Advances in Services Science and Services Information Technology. |
| بيانات النشر: | WIT Press, 2014. |
| سنة النشر: | 2014 |
| مصطلحات موضوعية: | Business, Social psychology, Mechanism (sociology) |
| تدمد: | 1743-3517 1746-4463 |
| URL الوصول: | https://explore.openaire.eu/search/publication?articleId=doi_________::334300a5537c6c166915188206461027 https://doi.org/10.2495/sssit131352 |
| رقم الأكسشن: | edsair.doi...........334300a5537c6c166915188206461027 |
| قاعدة البيانات: | OpenAIRE |
| تدمد: | 17433517 17464463 |
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