International orientation and cross-functional integration in new product development
| العنوان: | International orientation and cross-functional integration in new product development |
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| المؤلفون: | Eunmi Kim, Jinwan Cho, Insik Jeong |
| المصدر: | Asian Business & Management. 16:226-252 |
| بيانات النشر: | Springer Science and Business Media LLC, 2017. |
| سنة النشر: | 2017 |
| مصطلحات موضوعية: | Sociology and Political Science, Functional integration (neurobiology), business.industry, Strategy and Management, 05 social sciences, Perspective (graphical), Organizational culture, International business, Management, Orientation (mental), 0502 economics and business, Political Science and International Relations, Organizational learning, New product development, Survey data collection, 050211 marketing, Business and International Management, business, 050203 business & management, Industrial organization |
| الوصف: | Drawing upon an organizational learning perspective, this study suggests that international orientation and functional integration are important determinants of new product success in the global market. Based on survey data of 188 Korean manufacturing firms, we examined the interplay between international orientation and cross-functional integration in new product development (NPD). The results reveal that internationally oriented firms can gain crucial market expertise for successful NPD, and cross-functional integration amplifies the benefits of international orientation. Consistent with the organizational learning perspective, this study highlights the importance of forming an organizational culture that actively pursues foreign market opportunities and promotes collaboration among functional areas. |
| تدمد: | 1476-9328 1472-4782 |
| URL الوصول: | https://explore.openaire.eu/search/publication?articleId=doi_________::34af24ec6d1e2d978ddf8587942e7206 https://doi.org/10.1057/s41291-017-0024-4 |
| حقوق: | CLOSED |
| رقم الأكسشن: | edsair.doi...........34af24ec6d1e2d978ddf8587942e7206 |
| قاعدة البيانات: | OpenAIRE |
Find this article in full text from Springer Verlag. | تدمد: | 14769328 14724782 |
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