Are Luxury Travelers Alike? A Qualitative Means–End Segmentation Approach
| العنوان: | Are Luxury Travelers Alike? A Qualitative Means–End Segmentation Approach |
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| المؤلفون: | Elaine Yulan Zhang, Bob McKercher, Tony S. M. Tse |
| المصدر: | Journal of Hospitality & Tourism Research. :109634802211032 |
| بيانات النشر: | SAGE Publications, 2022. |
| سنة النشر: | 2022 |
| مصطلحات موضوعية: | Tourism, Leisure and Hospitality Management, Education |
| الوصف: | This study proposes a qualitative means–end approach that considers both product preferences and personal values in segmenting the emerging luxury travel market. Many studies have treated this market as homogeneous, emphasizing luxury travelers’ common characteristics. However, distinct segments of luxury travelers can be identified using this new approach. Soft laddering interviews with 30 Chinese luxury travelers revealed diverse levels of luxuriousness in travel modes (means) and various personal values associated with luxury travel (ends), such as status and family security. These differences segment the luxury travel market. Despite its limited sample size, this study empirically demonstrated the effectiveness of means–end segmentation. The results of this study provide a solid basis for future larger-scale studies and have practical implications for practitioners in the luxury travel market. |
| تدمد: | 1557-7554 1096-3480 |
| URL الوصول: | https://explore.openaire.eu/search/publication?articleId=doi_________::386e9e904890ee1b2a2e19dde90fabbf https://doi.org/10.1177/10963480221103224 |
| حقوق: | CLOSED |
| رقم الأكسشن: | edsair.doi...........386e9e904890ee1b2a2e19dde90fabbf |
| قاعدة البيانات: | OpenAIRE |
| تدمد: | 15577554 10963480 |
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