People attach values to the landscape around them, which are tested when change is proposed. People’s perception of solar photovoltaic installations is affected by their predisposition toward solar technology and can be a reaction to the change to the site from its previous state. Solar installations can affect the visual amenity and landscape character of an area. From a distance, panels appear as a metallic surface, which contrasts with the color and texture of the surrounding landscape through the seasons. As surface area determines yield, the land-take of solar installations can be extensive. Installations should avoid areas of high quality agricultural land and mitigation often includes alternative forms of agriculture.