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Segmenting residents based on emotional reactions to tourism performing arts development

التفاصيل البيبلوغرافية
العنوان: Segmenting residents based on emotional reactions to tourism performing arts development
المؤلفون: Pierre Benckendorff, Brent W. Ritchie, Danni Zheng
المصدر: Journal of Travel & Tourism Marketing. 36:877-887
بيانات النشر: Informa UK Limited, 2019.
سنة النشر: 2019
مصطلحات موضوعية: Marketing, business.industry, 05 social sciences, Hostility, Public relations, Disease cluster, Cultural tourism, Market segmentation, Tourism, Leisure and Hospitality Management, 0502 economics and business, medicine, 050211 marketing, Residence, medicine.symptom, Rural area, Psychology, business, 050212 sport, leisure & tourism, Tourism, Consumer behaviour
الوصف: To identify residents’ heterogeneity beyond a perception lens, this research seeks to cluster urban and rural residents based on their emotions, commitment and behavioral intentions toward tourism performing arts (TPA) development. A survey comprising 438 urban and 435 rural respondents was collected in Hangzhou and Yangshuo, China. A two-step cluster analysis revealed that residents’ length of residence and birthplace were the most significant model predicators. Different cluster profiles labeled as “enthusiasts”, “committed supporters”, “appraisers” and “critics” were identified. Findings provide targeted strategies to cultivate resident commitment and reduce hostility toward TPA development in different types of communities.
تدمد: 1540-7306
1054-8408
URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::4d8c7742920322345d044b2fb5a10dbe
https://doi.org/10.1080/10548408.2019.1657052
رقم الأكسشن: edsair.doi...........4d8c7742920322345d044b2fb5a10dbe
قاعدة البيانات: OpenAIRE
الوصف
تدمد:15407306
10548408