The Influence of Goals and Timing: How Campaigns Deploy Ads on Facebook
| العنوان: | The Influence of Goals and Timing: How Campaigns Deploy Ads on Facebook |
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| المؤلفون: | Travis N. Ridout, Erika Franklin Fowler, Michael M. Franz |
| المصدر: | Journal of Information Technology & Politics. 18:293-309 |
| بيانات النشر: | Informa UK Limited, 2021. |
| سنة النشر: | 2021 |
| مصطلحات موضوعية: | Public Administration, Sociology and Political Science, General Computer Science, Digital era, 05 social sciences, 050801 communication & media studies, Advertising, GeneralLiterature_MISCELLANEOUS, 0506 political science, 0508 media and communications, ComputerApplications_GENERAL, 050602 political science & public administration, Social media, Business, ComputingMilieux_MISCELLANEOUS, Political advertising |
| الوصف: | We examine how campaigns use advertising in the current digital era – and how spending decisions depend on the stage of the campaign and the particular goal being pursued. Our investigation relies ... |
| تدمد: | 1933-169X 1933-1681 |
| URL الوصول: | https://explore.openaire.eu/search/publication?articleId=doi_________::51ce750233ced90087dff88e30e0814e https://doi.org/10.1080/19331681.2021.1874585 |
| رقم الأكسشن: | edsair.doi...........51ce750233ced90087dff88e30e0814e |
| قاعدة البيانات: | OpenAIRE |
PDF full text from Publisher | تدمد: | 1933169X 19331681 |
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