Research on the Impact of Emotional Adaptation and Product Involvement on Online Video Advertising Effectiveness
| العنوان: | Research on the Impact of Emotional Adaptation and Product Involvement on Online Video Advertising Effectiveness |
|---|---|
| المؤلفون: | Yu-Ke Shi, Wei Qi, Si-Qi Guan |
| المصدر: | Proceedings of the 2022 6th International Conference on E-Business and Internet. |
| بيانات النشر: | ACM, 2022. |
| سنة النشر: | 2022 |
| URL الوصول: | https://explore.openaire.eu/search/publication?articleId=doi_________::54a08f289cccaafdf97219397622d2e0 https://doi.org/10.1145/3572647.3572649 |
| رقم الأكسشن: | edsair.doi...........54a08f289cccaafdf97219397622d2e0 |
| قاعدة البيانات: | OpenAIRE |
| الوصف غير متاح. |