Research on the Impact of Emotional Adaptation and Product Involvement on Online Video Advertising Effectiveness
العنوان: | Research on the Impact of Emotional Adaptation and Product Involvement on Online Video Advertising Effectiveness |
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المؤلفون: | Yu-Ke Shi, Wei Qi, Si-Qi Guan |
المصدر: | Proceedings of the 2022 6th International Conference on E-Business and Internet. |
بيانات النشر: | ACM, 2022. |
سنة النشر: | 2022 |
URL الوصول: | https://explore.openaire.eu/search/publication?articleId=doi_________::54a08f289cccaafdf97219397622d2e0 https://doi.org/10.1145/3572647.3572649 |
رقم الأكسشن: | edsair.doi...........54a08f289cccaafdf97219397622d2e0 |
قاعدة البيانات: | OpenAIRE |
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