Some experimental studies reported that the performance of tilting pad journal bearing is related with the pad–pivot friction. Only a few researches, however, consider the friction as a factor even though many ones have theoretically analyzed the performance of bearing. Also, there is no mathematical model for the friction to explain the effect of friction on the performance of bearing. Therefore, this study proposes a mathematical model for the pad–pivot friction and analyzes the effect of friction on the tilting pad journal bearing. The results of this analysis show that the friction has a large influence on the attitude angle of the journal. It is found that the eccentricity direction of the journal does not coincide with the load direction when the friction is not zero. According to working conditions, the attitude angle can be up to 25° when friction coefficient is equal to 0.5. It is also found that the tilt angle of the pad is not determined as a fixed value in case of the bearing with non-zero friction, even though working conditions is given for the static analysis. This study represents four different tilt angles under same working conditions.