Consumer Engagement in Influencer Marketing Video Campaigns: An Abstract
| العنوان: | Consumer Engagement in Influencer Marketing Video Campaigns: An Abstract |
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| المؤلفون: | Jason Weismueller, Richard L. Gruner, Paul Harrigan |
| المصدر: | Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs ISBN: 9783031246869 |
| بيانات النشر: | Springer Nature Switzerland, 2023. |
| سنة النشر: | 2023 |
| ردمك: | 978-3-031-24686-9 |
| URL الوصول: | https://explore.openaire.eu/search/publication?articleId=doi_________::676f839fc0da7bbf86777c8b0b9434f3 https://doi.org/10.1007/978-3-031-24687-6_24 |
| حقوق: | CLOSED |
| رقم الأكسشن: | edsair.doi...........676f839fc0da7bbf86777c8b0b9434f3 |
| قاعدة البيانات: | OpenAIRE |
| ردمك: | 9783031246869 |
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