Supply Chain Integration: Customer Value through Collaborative Closeness versus Operational Excellence
| العنوان: | Supply Chain Integration: Customer Value through Collaborative Closeness versus Operational Excellence |
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| المؤلفون: | Steven R. Clinton, Edward A. Morash |
| المصدر: | Journal of Marketing Theory and Practice. 6:104-120 |
| بيانات النشر: | Informa UK Limited, 1998. |
| سنة النشر: | 1998 |
| مصطلحات موضوعية: | Marketing, Supply chain risk management, Cost reduction, Supply chain management, Supply chain, Process integration, Service management, Business, Operational excellence, Value chain, Industrial organization |
| الوصف: | In a global and competitive environment, supply chain relationships and processes must be continuously integrated and aligned with strategy. The objective should be to improve the efficiency and effectiveness of supply supply chains to create value for final consumers. The present reseach investigates and compares three major forms of supply chain integration of approximately two thousand global firms. The three forms of supply chain integration include intra-organizational process integration, inter-organizational collaborative integration including strategic alliances, and operational excellence. Significant firm and country differences as to value chain integration are identified which appear to relate to cost reduction versus differentiation strategies. |
| تدمد: | 1944-7175 1069-6679 |
| URL الوصول: | https://explore.openaire.eu/search/publication?articleId=doi_________::68dba12f13a71488f0ced9c386c4e46a https://doi.org/10.1080/10696679.1998.11501814 |
| رقم الأكسشن: | edsair.doi...........68dba12f13a71488f0ced9c386c4e46a |
| قاعدة البيانات: | OpenAIRE |
PDF full text from Publisher | تدمد: | 19447175 10696679 |
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