PurposeAmong the several sub‐themes for this Special Issue this paper aims to deal, broadly, with the Hindu view of economics and allied matters.Design/methodology/approachThe approach is a conceptual one that highlights a few crucial aspects of the “positive” flank of Hinduism vis‐à‐vis its “normative” dimension. Researchers, thinkers, scholars and, above all, some important but ignored realizers of Hindu psycho‐philosophy, have been dug into for materials comprising the paper.FindingsThe findings clearly show that the amazing sustainability of Bharat's (i.e. India's) socio‐economic processes, structures and systems, despite the tortures of history visiting her, can be explained by her abiding fidelity to the eternal as the basis of the temporal. This is the very foundation of the sacro‐secular character of Hindu culture.Practical implicationsThe expected impact is long‐term through deep‐structure germination on a wide tract. Hurried practical application in tiny fractions is not intended as this will be premature and superficial.Originality/valueThe contents of this paper are meant to generate a holistic and respectful orientation to the forging of constructive links between culture and economics in the context of Hinduism.
