Branding Copán: valuing cultural distinction in an archaeological tourism destination
| العنوان: | Branding Copán: valuing cultural distinction in an archaeological tourism destination |
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| المؤلفون: | Lena Mortensen |
| المصدر: | Journal of Tourism and Cultural Change. 12:237-252 |
| بيانات النشر: | Informa UK Limited, 2014. |
| سنة النشر: | 2014 |
| مصطلحات موضوعية: | Cultural Studies, Value (ethics), Tourism geography, media_common.quotation_subject, Geography, Planning and Development, Economic rent, Heritage tourism, Transportation, Archaeology, Cultural tourism, Cultural heritage, Value theory, Tourism, Leisure and Hospitality Management, Political science, Tourism, Nature and Landscape Conservation, media_common |
| الوصف: | In this article I explore the phenomenon of heritage tourism branding in the country of Honduras, focusing on the archaeological site of Copan, the country's highest profile cultural destination. Branding operates as a primary mode through which tourism value is presumed to circulate and reproduce, and become available for exclusionary regimes to capture new economic rents. As a heightened mechanism for mobilizing symbolic distinction, branding now also appears to organize value well beyond the domain of economic exchange. Branding the past takes on particular resonance in Honduras, where a claim on the ancient Maya, materialized through the Copan Archaeological Park, sustains a significant sector of the tourism market upon which a regional economy now depends. As in other areas of place-based and culture-based tourism, branding practices and logics increasingly dominate the organization of tourism encounters at Copan in both explicit and implicit ways. I use the Honduran case to focus discussion on the m... |
| تدمد: | 1747-7654 1476-6825 |
| URL الوصول: | https://explore.openaire.eu/search/publication?articleId=doi_________::8b331ae3b5f581ee1bb97de30bb0570e https://doi.org/10.1080/14766825.2014.939392 |
| رقم الأكسشن: | edsair.doi...........8b331ae3b5f581ee1bb97de30bb0570e |
| قاعدة البيانات: | OpenAIRE |
PDF full text from Publisher | تدمد: | 17477654 14766825 |
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