Tradeoffs in Supplier Attribute Ratings in Supplier Selection across Strategic versus Non-Strategic Purchases
| العنوان: | Tradeoffs in Supplier Attribute Ratings in Supplier Selection across Strategic versus Non-Strategic Purchases |
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| المؤلفون: | James A. Narus, Derrick S. Boone, Michelle L. Roehm, Michelle D. Steward |
| المصدر: | Journal of Business-to-Business Marketing. 27:97-109 |
| بيانات النشر: | Informa UK Limited, 2020. |
| سنة النشر: | 2020 |
| مصطلحات موضوعية: | Marketing, 0502 economics and business, 05 social sciences, Business to business marketing, Customer perspective, 050211 marketing, Business, Product (category theory), 050203 business & management, Industrial organization, Selection (genetic algorithm), Management Information Systems, Pivot point |
| الوصف: | Purpose: This research identifies a customer perspective that is often ignored, neglected, or undervalued in B-to-B sales – the nature of the product itself. The pivot point is whether the product/... |
| تدمد: | 1547-0628 1051-712X |
| URL الوصول: | https://explore.openaire.eu/search/publication?articleId=doi_________::92e92b9bd181a3c465cb78b9b93cd652 https://doi.org/10.1080/1051712x.2020.1748319 |
| رقم الأكسشن: | edsair.doi...........92e92b9bd181a3c465cb78b9b93cd652 |
| قاعدة البيانات: | OpenAIRE |
PDF full text from Publisher | تدمد: | 15470628 1051712X |
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