The Effects of Chinese Live Commerce Characteristics and Perceived Value on Repurchase Intention: Focusing on Taobao/TikTok Live Commerce Users
| العنوان: | The Effects of Chinese Live Commerce Characteristics and Perceived Value on Repurchase Intention: Focusing on Taobao/TikTok Live Commerce Users |
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| المؤلفون: | Sang Soo Park, Juan Yang, Hai Yang Liang |
| المصدر: | Journal of International Area Studies. 27:255-284 |
| بيانات النشر: | Center for International Area Studies, HUFS, 2023. |
| سنة النشر: | 2023 |
| تدمد: | 2765-6241 1226-5810 |
| URL الوصول: | https://explore.openaire.eu/search/publication?articleId=doi_________::94150d3fd85d3cca80a77e0d7c73a01a https://doi.org/10.18327/jias.2023.4.27.2.255 |
| رقم الأكسشن: | edsair.doi...........94150d3fd85d3cca80a77e0d7c73a01a |
| قاعدة البيانات: | OpenAIRE |
| تدمد: | 27656241 12265810 |
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