In recent years, more and more people have used big data analysis to study the protection and value of China’s cultural heritage. China’s historical and cultural heritage is rich, with distinctive regional characteristics and precious historical and cultural values, and its research value is extremely high. high. Among them, China’s Great DaYing Zhuotong well has a relatively high level of development and has been included in the “World Cultural Heritage List.” This article takes big data analysis as an entry point, and tries to emphasize the identity of DaYing Zhuotong well’s cultural heritage, and studies the protection and utilization of value. Taking cultural heritage as the main research purpose, and put forward separate recommendations for the protection and utilization of Chinese DaYing Zhuotong well cultural heritage. The data analysis of my country’s historical and cultural heritage, Great DaYing Zhuotong well was carried out, including the explanation of related concepts and the order of protection process. Secondly, taking DaYing Zhuotong well as a research case, analyzing its cultural heritage resources one by one, protecting the status quo and threat factors, the results show that DaYing Zhuotong well cultural heritage resources are extremely rich in types and types. And the degree of cultural inheritance is very high. The quantitative evaluation method is used to evaluate the value of resource use in different ways, and to evaluate the four indicators of resource funding status, economic growth status, environmental quality and social participation. The survey shows that 50.5% of the residents believe that among the influencing factors for the protection of DaYing Zhuotong well, the government’s protection policies have the greatest impact on their protection and have a certain degree of credibility.