Ford-Mazda's hermosillo assembly plant: A quality benchmark cross-cultural alliance
| العنوان: | Ford-Mazda's hermosillo assembly plant: A quality benchmark cross-cultural alliance |
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| المؤلفون: | Robert R. Rehder, Helen J. Muller, Geoffrey J. Bannister |
| المصدر: | Competitive Intelligence Review. 7:11-19 |
| بيانات النشر: | Wiley, 1996. |
| سنة النشر: | 1996 |
| مصطلحات موضوعية: | Competitive intelligence, media_common.quotation_subject, Geography, Planning and Development, Socialization, Management, Monitoring, Policy and Law, Fordism, Lean manufacturing, Management, Alliance, General partnership, Factory, Quality (business), Business, Marketing, media_common |
| الوصف: | An American-Japanese partnership in a Mexican auto plant provides a unique opportunity to study competitive intelligence and technology transfer in a cross-cultural environment. Ford-Mazda chose Hermosillo as its plant site following extensive competitive analysis of its global options. At the site, Ford managers and engineers learned the Toyota lean system from Mazda workers, and Mazda helped Ford and its CI personnel adapt the Fordist system to the Japanese lean production system. Work teams were a primary means for cultural/technical socialization and communication. The creative talents of the CI system of the American, Japanese, and Mexican managers, engineers, and factory technicians made the development of a world-class plant possible. © 1996 John wiley & Sons, Inc. |
| تدمد: | 1520-6386 1058-0247 |
| URL الوصول: | https://explore.openaire.eu/search/publication?articleId=doi_________::aab4f22e1f1e3d3605c3df3a4fd8ae39 https://doi.org/10.1002/cir.3880070205 |
| حقوق: | CLOSED |
| رقم الأكسشن: | edsair.doi...........aab4f22e1f1e3d3605c3df3a4fd8ae39 |
| قاعدة البيانات: | OpenAIRE |
| تدمد: | 15206386 10580247 |
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