The Effect of Online Word of Mouth Information Characteristics for Tourism Product on Purchase Intention : The Sequential Mediation Effect of Information Satisfaction and Information Turst
| العنوان: | The Effect of Online Word of Mouth Information Characteristics for Tourism Product on Purchase Intention : The Sequential Mediation Effect of Information Satisfaction and Information Turst |
|---|---|
| المؤلفون: | Sung-Tae Kim |
| المصدر: | Journal of Tourism Enhancement. 9:211-227 |
| بيانات النشر: | The Korea Tourism Enhancement Society, 2021. |
| سنة النشر: | 2021 |
| مصطلحات موضوعية: | Information satisfaction, Mediation, Word of mouth, Advertising, Product (category theory), Psychology, Tourism |
| تدمد: | 2288-7156 |
| URL الوصول: | https://explore.openaire.eu/search/publication?articleId=doi_________::b1c9e091f7866024ed0d2532318da18b https://doi.org/10.35498/kotes.2021.9.1.211 |
| رقم الأكسشن: | edsair.doi...........b1c9e091f7866024ed0d2532318da18b |
| قاعدة البيانات: | OpenAIRE |
| تدمد: | 22887156 |
|---|