| الوصف: |
This study aims to ascertain the perception of handcrafted goods sold at handloom retail outlets. In this study, we attempt to determine the relationship between numerous elements and how they influence customer perception of handloom items. We employed a structured questionnaire for data collection, whereas SPSS Software was used for data analysis. A sample of 200 respondents was obtained to assess the model's dependability. The research's findings, conclusion, obstacles, and future scope have been examined. This study was conducted in Gujarat. In this study, customer awareness is the dependent variable, while other factors, including price, packaging, celebrity endorsement, store accessibility, etc., are independent. Therefore, weavers are advised to maintain high quality and distinguish handloom items from those produced by power looms and other factories. In order to improve customer satisfaction among cooperative societies, handloom traders, and master weavers, they must focus on increasing customer awareness through various communication channels, providing discounts and special offers, improving quality, after-sales service, branding, online purchasing, and packaging among other things. |
